Athletic Shopper

Sporting goods news and new product information

Studies show that 90% of all Americans own more than one sweatshirt. Most, in fact, have purchased a sweat shirt in the last year. With these facts in their back pocket, Russell Athletic announced their newest technology, Dri-Power Fleece, claiming it to be “the most significant technology breakthrough in the history of America’s most […]

British golf apparel maker, Glenbrae Golf, is going to produce three new colors of their Spirol seamless lambswool sweaters. The new colors will be stone, ochre and olive green to bring out the colors of autumn. In addition to the three new colors, a diamond linx pattern will be added. Available in November, the retail […]

To broaden their already power packed HiBORE Driver product line, Cleveland Golf has announced the addition of fairway woods to the HiBORE family. The design for the new fairway woods features a 10% larger face area than their Launcher Steel model but has an inverted crown design. This keeps the clubhead smaller that most conventionally shaped fairway woods […]

New Balance ABZORB EX

New Balance has a shock absorption technology called ABZORB EX. It’s a combination of New Balance’s ABSORB foam and a peripheral pocket of air that is enclosed in engineered thermoplastic. It was designed to slow shocking absorption, stress relief and comfort. Its two piece design is composed of an outer component, designed for heal shock which […]