Athletic Shopper

Sporting goods news and new product information

Tiger Woods used his Ignite driver and One Platinum balls to lead him to yet another victory at the American Express Championship. His come from behind win is only further proof that Tiger’s skill and Nike’s golf innovation are a perfect match.

Nike Bauer Introduces New Strategy

Nike announced that they will no longer market their Nike Hockey line against the Bauer hockey line they purchased in 1995. Nike will consolidate the two companies to better compete against other hockey equipment manufacturers. The new company with be called Nike Bauer and the logo will feature a Nike Swoosh next to the name […]