Athletic Shopper

Sporting goods news and new product information

New Balance 970

New Balance has released a new running shoe. The New Balance 970, according to the New Balance website, “The ultimate combination of cushion and stability, the 970 utilizes our new technology ABZORB EX for unsurpassed performance, fit and feel.”

New Balance has announced new wide baseball cleats to be released in December 2005.

Capix Wake Helmet

The Capix Wake Helmet has alot of great reviews at Wakeside.com.The 4.5 out of 5 thumbs up make this $34.95 helmet a very popular buy.

Adidas Buys Reebok

The Adidas Saloman AG board of directors unanimously approved an agreement to purchase the outstanding shares of Reebok, a deal valued at over 3.8 billion dollars. But what will that deal mean for consumers? Well, it could mean sneakers could be a little more affordable in the coming months. That could happen by the two […]

Well, it’s not actually officially licensed from the Lightning, but New Balanced has released a retro model shoe in the Tampa Bay Lightning colors.

Nike Hammer Watch

While there might not be too much high tech functionality on this bad boy, Nike sure will make you look good with this Hammer Watch. No word on when it will hit stores in the U.S., but it should be in the U.K. in early september and will retail for around

Carnell Williams and Ronnie Brown were doing just like alot of other Auburn football players last year. They were taping over their Nike swooshes, disgusted that Nike’s out of the box sizes never fit properly. The Auburn brass, instead of fighting this, decided to make the switch to New Balance. New Balance has agreed to […]