Athletic Shopper

Sporting goods news and new product information

Lance Armstrong won his record 7th straight Tour de France today and has decided to ride off into the sunset of retirement. If you watched the podium presentation you saw Lance wearing a Discovery Channel Yellow Podium Hat with an AMD logo on one side, a Nike swoosh on the other side, a Trek logo […]

For any member of the Red Sox Nation, 2004 was a year like no other. The 2004 World Series Champion, Boston Red Sox reversed the curse and did something most Red Sox nation members had never seen. Well, now you can relive these precious moments through the The Boston Red Sox 2004 World Series Collector’s […]

New Balance’s Women’s W 801 is the newest addition to the Lace Up For The Cure New Balance Pink Ribbon Collection. From May 1 to November 30, 2005, make a purchase of $25 or more from the New Balance Pink Ribbon Collection and a $5 donation will be made to the Susan G. Komen Breast […]

Adidas-Saloman and Porsche Design Group have announced that they will sign a long term marketing deal to enter into the sporting goods world. The new product line will be called Porsche Design and will most likely be sold in high end retail stores. The areas of entry for Porsche Design will be footwear, apparel and […]

It was 1996, October 2nd to be exact (hence the name of the collection) when Lance Armstrong was diagnosed with cancer. Some doctors gave him a 50% / 50% chance to live through it. Not only did he live, he went on to win a record 6 times at The Tour De France.
A little over […]