Athletic Shopper

Sporting goods news and new product information

Trail Runners Can Beat Blisters

I just found an interesting video on how trail runners (any runner for that matter) can prevent blisters from forming on their feet. The video is a little under three minutes, and well worth your time.

I just completed my first 5K, and I can tell you that running in a cotton shirt sucks. It’s hot, sweaty and weighs 18 pounds by the time you’re finished. The easy thing to do is go out and buy an actual running shirt, one that is designed to keep you cool and dry. Another […]

If you want water during a race you do one of three things.

You only drink at water stations.
You carry water in your hand.
You strap water to your hips or back, G.I. Joe style.

Now, thanks to The Body Bottle, you can strap that water bottle to your arm and carry water in a less cumbersome […]

You could already buy the New Balance 767 running shoe in 2 colors, White/Navy/Yellow & Silver/Red. But now, New Balance has announced a new color scheme (pictured above) for their 767, which Runner’s World gave the “Best Update” award to. The 767 is “Recommended for runners with low to normal arches looking for an everyday trainer,” said […]

As a sponsor and official apparel and footwear company of The LaSalle Bank Chicago Marathon, New Balance has offered The LaSalle Bank Chicago Marathon Collection of high performance New Balance apparel and footwear specifically designed for The 2005 LaSalle Bank Chicago Marathon.

4 Bottle Fuel Belt

Imagine every time you went out the door for a run, there were aid stations offering up food and drink at conveniently spaced intervals. Wouldn’t it make life so much easier? Unfortunately, outside of your local triathlon or half marathon, that’s not likely to happen (unless there’s a Food & Wine festival on in Main […]