Game-improvement advances aren’t just in drivers, irons or balls. They’re in shoes, too. Padraig Harrington says the sole technology on his Hi-Tec CDT shoes has helped him increase his ball speed. Etonic’s G>SOK has a cleatless sole designed to improve traction and decrease weight. An important element in soles is thermoplastic urethane (TPU), a malleable […]

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Cobian began in Southern California with strong roots in surfing. Inspired by the pure beauty and power of the ocean, we have put together a line of sandals that reflects this surf lifestyle and allows you to take it with you anywhere you go.

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The new Etonic G>SOK golf shoe has been recently named one of the Top 30 Sports Products of the Year by Sports Edge Magazine and SGMA (Sporting Goods Manufacturers Association).
The Etonic G>SOK is the industry’s 1st Non-Cleated Performance golf shoe. Introduced in October 2004, the G>SOK has experienced early success at retail. “The retailers were […]

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Predator technology allows player to increase control, swerve, power and accuracy when striking a ball. Features strategically placed rubber zones along five metatarsals on the upper of a soccer boot.
Check out the adidas Predator Pulse.

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A new footwear concept that takes amphibious performance to the highest level for the athlete looking to cover varied hardcore terrain as fast as possible. The X-1 is featherweight without sacrificing support or protection.

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With advances in average prices outnumbering declines two to one for the 22 categories of athletic and sports footwear surveyed by NSGA, the average price point for all footwear rose 1.1% in 2004. The average price rose to $39.32 in 2004 from $38.88 in 2003. More than 2% increases in major categories, gym shoes/sneakers (2.6%), […]

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