Athletic Shopper

Sporting goods news and new product information

Lance Armstrong won his record 7th straight Tour de France today and has decided to ride off into the sunset of retirement. If you watched the podium presentation you saw Lance wearing a Discovery Channel Yellow Podium Hat with an AMD logo on one side, a Nike swoosh on the other side, a Trek logo […]

When I first got my hands on an Aero, I was thrilled. I thought, “This is the perfect cycling jacket.” You see, I recently decided that I was going to start riding around town more–commuting, if you will–regardless of the weather. It being winter and my living in Utah and all, I was especially excited […]

Here’s as blatant a piece of bike porn as we’ve seen in many a week. This is the production version of the gold-finished ‘LiveStrong’ bike that Lance Armstrong rode into Paris last year when he won his sixth Tour de France. To commemorate that achievement, Trek is making a run of 600 of these bikes, […]

Looks like a frog, sits like a frog, grips like a frog. Steve Beletich samples one of the latest offerings in the LED micro bike light craze: the Knog Frog.
Knog was established in 2002 by the Catalyst Design Group, who were already manufacturing a range of nifty cycling bits and pieces. Knog’s most recent product […]