Athletic Shopper

Sporting goods news and new product information

I spoke about golf sunglasses a while back on this blog. Here’s some more information.
Callaway Golf Eyewear released another eyewear line called The Hybrid Series. It’s the 4th eyewear line from Callaway Golf and features patented NEOX lens technology for better vision and protection as well as adjustable Megol rubber nose pieces, spring hinges and […]

Earlier in December, Callaway Golf anounced the release of their new FT-i Driver, which will be available from retail stores on February 15, 2007.
The new Callaway FT-i Driver features a revolutionary square clubhead design that expands on Callaway Golf’s superior weight-shifting Fusion(R) technology platform that uses multiple materials in clubhead construction. The new 460cc Complete Inertial […]

Callaway, today, introduced the Callaway Golf(R) Fusion(R) Wide Sole Irons, a super-premium iron loaded with high-performance technology designed to make these the friendliest irons Callaway Golf has ever created. The clubhead, made of 6-4 titanium, is 25 percent larger than the original Fusion Iron clubhead. It has a larger effective hitting area, higher stability and […]

Callaway Golf Company, in March, announced the launch of the Callaway Golf® X-Tour™ Wedges, short-game scoring tools inspired by two-time Major winner Phil Mickelson and designed by legendary golf club craftsman Roger Cleveland. The new X-Tour Wedges offer Tour-proven precision for the more accomplished golfer and are the best-looking, best-performing wedges produced by Callaway Golf.
Mickelson […]

Introducing Fusion Technology, a weight-shifting science developed by Callaway Golf that utilizes multiple materials in clubhead construction.
As a result, the FT-3 Drivers have 44 grams of discretionary weight which can be precisely positioned within the clubhead, to maximize stability and generate corrective-spin characteristics.
This OptiFit System creates three configurations for each loft – Draw, Neutral and […]

Callaway Golf Company (NYSE: ELY) today announced that shipments of the new Callaway Golf(R) X-Tour(TM) Irons will begin April 15, marking the Company’s long-awaited entry into the forged iron market. The truly unique X-Tour Irons feature the playability and feel that better golfers demand while incorporating proprietary technologies that have established Callaway Golf as the […]

Callaway Golf Company (NYSE:ELY) today announced that its new Big Bertha(R) Titanium 454 Driver — at 454 cubic centimeters, the largest driver the Company has ever brought to market — is available in models designed to perform best for women golfers.
The women’s version of the hot new Big Bertha Titanium 454 Driver is available in […]

Callaway Golf Company (NYSE:ELY) today announced the latest addition to its successful HX family of golf balls: the HX(R) Hot Golf Ball, with a new 3-piece construction that delivers blistering ball speed and surprisingly soft feel.

New from Callaway Golf

CALLAWAY GOLF INTRODUCES NEW X-18 IRONS: ALL THE X-SERIES TECHNOLOGY BUILT INTO A SLEEKER, HIGH-PERFORMANCE PACKAGE.

With a 454cc club head, the Big Bertha Titanium 454 Driver is the largest driver Callaway Golf has ever brought to market.
Purchase from Edwin Watts Golf