Athletic Shopper

Sporting goods news and new product information

House Of Hoops Is Born

Last week, Nike and Foot Locker banded together to form a bricks and mortar retail experience like no other. The two companies opened their first House of Hoops retail store in New York City on 125th street.
The nearly 4,000-square-foot store, which also serves as a kind of community basketball hangout, features Nike, Jordan Brand and […]

Converse Wade 2.0

Here’s a picture of the new Converse Wade 2.0 basketball shoe. Expect it to hit the stores and replace the Converse Wade 1.3 in early to mid 2007.
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Nike is celebrating the 25th anniversary of their Air Force 1 basketball shoe. The shoe’s clear outsole reveals full length Zoom Air cushioning in the forefoot combined with Max Air heel cushioning. The shoe reminds customers of the history of both Nike Air and the Nike Air Force franchise. The shoe will be sold in White/ […]