What’s New: Bridgestone’s new Tour B330 golf ball–aimed especially at better players with higher swing speeds–is formulated to produce more carry and greater distance off the tee due to a new dimple pattern design and core technology.

The Buzz: The three-piece urethane ball includes Bridgestone’s 330 Seamless Cover Technology (SCT) dimple pattern, engineered to reduced drag during elevation and induce prolonged lift after peak trajectory and a shallower descent angle. SCT replaces the typical ball seam line with complete dimple coverage to produce more carry and roll off the tee as well as greater accuracy. A new speed elasticity core employs varying degrees of hardness from the inside to the outside of the core. Bridgestone says that the core technology contributes to increased velocity off of the clubface to minimize spin off the driver and create maximum velocity while producing both optimal spin rate on iron shots and better performance in windy conditions. click here to read more…