Forget big advertising budgets and trendy super bowl commercials. Keen Footware is getting all sorts of buzz for great reasons in spite of their lack of numerous Nike like 30 television spots. Their shoes are forward thinking and way cool.

Inspired by a sailor to be a protective sandal, Keen has turned into what every cool kid has to have. Even Steve Jobs has been seen wearing these new kicks. Their websites tagline is “Original Hybrid Footwear”, their original designs include toe guards, quick release draw strings (something that should make every outdoor adventurer supremely happy) and even anatomical footbeds.