Adidas-Saloman and Porsche Design Group have announced that they will sign a long term marketing deal to enter into the sporting goods world. The new product line will be called Porsche Design and will most likely be sold in high end retail stores. The areas of entry for Porsche Design will be footwear, apparel and equipment for golf, tennis and running. Don’t be surprised to see many co-branding opportunities between the “Adidas and TaylorMade brands.” BizJournals says.
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