The new Etonic G>SOK golf shoe has been recently named one of the Top 30 Sports Products of the Year by Sports Edge Magazine and SGMA (Sporting Goods Manufacturers Association).

The Etonic G>SOK is the industry’s 1st Non-Cleated Performance golf shoe. Introduced in October 2004, the G>SOK has experienced early success at retail. “The retailers were very pleased with the sell through of the G>SOK during the holiday season,” stated Karen Pitts Vice President of Marketing, Etonic. “We believe the G>SOK is popular with consumers because the design provides a level of convenience that has been missing in the shoe category.”

Etonic partnered with Goodyear to design a lightweight and durable outsole which provides incredible traction. The G>SOK’s Multi-Zone Traction Systemâ„¢ combines tri-directional pyramid turf grips with lateral and longitudinal stability bars and a C.I.P. ( critical impact point) to ensure golfers feet stay firmly planted on all types of lies. In addition to the colorful outsole traction system, the G>SOK has a Cushion Suspension Insole Systemâ„¢ that gives golfers enhanced comfort and fit throughout the shoe. click here to read more…